Grow Up Stronger

"Grow up Stronger" is an integrated brand campaign pitched and launched in 2016 for Children's Nation Hospital in DC. By avoiding being too cute or too gut-wrenching, “Grow Up Stronger” shows how the hospital helps kids become both physically and emotionally strong. It gives parents the confidence that no matter what happens, “we got this.” Because in the end, we all want the same thing: to see our kids grow up to be their happiest, healthiest, most awesome selves.

In the first 18 months, the campaign generated a 39% increase in Brand Conviction, making Children’s the #1 choice among area parents.

The work featured here is from that initial phase, including the internal launch, which allowed every employee from CEO to cafeteria staff to show what the new tagline meant to them.

Now in its 7th year, the campaign is still going strong.