Every Drop Counts

In 2016, The Coca-Cola Company wanted to announce they had met their ambitious goal of 100% water replenishment five years early. To avoid anything that sounded like corporate speak, we let the water do the talking, creating social media content with a simple, direct tone and a whimsical, hand-crafted visual style. Engagement rates ran as high as 10 times the average for similar branded posts. (We regrettably found out later their math didn’t add up, but we still like the work.)

My Role: RP3 Agency Founder/CCO CD/Art Direction JP Bovie, Art Direction: Mel Fitts, Copy: Neil Pohl