Rise of the Yeti

To celebrate the holidays, RP3’s creative team made it fun and easy for clients and colleagues to make charitable donations by distributing Google Cardboard headsets that turned the giving process into a whimsical virtual reality experience. Users entered a 360-degree winter wonderland full of trees decked with each non-profit’s logo in order to direct their donation. While there, they could explore the 3D landscape and experience the exciting possibilities of VR. If they could survive the Yeti, that is.

My Role: RP3 Agency Founder/CCO Team Leader and Director of Creative Technology: Kurt Roberts, Creative Team: Michael Carpenter, JP Bovie, Bruce Gray, Tracey Rotton, Bryan Cox, Grace Taylor

Light Up the Holidays

The previous year, we built a simpler version of RPTree, with equally bright results.