These Go To 11
Travel back in time and enjoy some classics I pulled out of the vaults from my early days as Founder/Junior Copywriter of RP3 Agency and at previous agencies. Unless otherwise noted, I was the CD and/or one of the actual Copywriters on these projects. Apologies to anyone I may have unintentionally failed to credit. (No drummers were harmed in making these.)
Art Direction/Illustration: Jamin Hoyle
Concept/Copy: Tim Koehler, Jon Mueller
Welcome to Fantasy Camp
How could the new Mid Atlantic Sports Network keep fans engaged through a long season of baseball when both of their teams are losing? (Orioles and Nationals circa 2012.) Give fans a way to participate in the coverage. Welcome to MASN Fantasy Camp, the ultimate behind the scenes experience.
Copy: Tim Koehler, Art Direction: Jon Mueller
Design: Kaleena Porter
Copy: Lisa Biskin, Design: Kaleena Porter
It’s Ripley’s Holiday Giftacular!
How can a second tier attraction like Ripley's Believe It or Not! stay relevant during the Holidays when everyone has shopping on the brain? Simple. Turn yourself into world’s most unique shopping destination by putting your entire collection of amazing exhibits on sale. With little to no paid media, the stunt generated huge amounts of buzz generating almost 200 million earned media impressions, and helped build foot traffic during the ultra-competitive holiday season in New York City.
Copy: Jake Naish, Art Direction: Jamin Hoyle
“The Classics” Reel. Misc. Co-Contributors: Jeff Odiorne, Michael Wilde, Erich Pfeifer, Don Corrigan, Tracey Nenna, David Shane, David Jellison
CD: Jack Fund, Art Direction: John Emmert
CD: Jack Fund, Art Direction: John Emmert
